What is it?
There are a number of search engines online such as Bing, Google, and Yahoo that are used to search up queries for products or services that are looking to purchase Let’s say you have an acne problem and want to know how you can treat it. You might go to Google and type in “how to treat acne fast?” and then hit enter. Well, the results that come on the first page have been ‘optimized’ in essence for the keyword you typed in. These pages will always show up when anyone types up that keyword. It does not matter where they are in the world. This is what search engine optimization is all about. It is when you purposely target a keyword in the hopes of getting it to rank on the first page of these search engines.
You can’t just wake up one day, put together a few keywords and hope your site is going to rank for them. If it was that easy, everyone would be able to get their site to the top and that is not how things work. In the past, when search engines first came about, it was simpler to rank, but now it is quite challenging. Research has to be done to find out what people are tying into the search engines and what they are looking to buy. You have to place these keywords into your titles, content, and meta descriptions to fully take advantage.
If you are still trying to wrap your head around as to why someone would want to be on the first page, it all comes down to conversion rates. You are going to have a far greater chance of converting someone who types a keyword such as “best acne treatment” in Google compared to other advertising options. If you are selling an acne services and the person types in “acne services near me” and your website popped up, the sales process is already done. You will already have a lead that is generally going to end up visiting your business. This is why SEO’s are passionate when it comes to getting their on-page right. Having the right Riverside SEO agency might be your best bet if you don’t fully understand the process, work and complexity of getting good results online.
This is what SEO is all about. It all comes down to the amount of hard work that is being put in and the willingness to do the research. Those who do this and understand the art of ranking will be able to successful.